See Inside the Gretsch Custom Shop

To celebrate the 10th anniversary of the Gretsch Custom Shop, here’s a fascinatingly detailed close-up look at its inner workings. Set to a swinging Gretsch soundtrack, watch as master luthier Stephen Stern and the GCS team expertly execute each step in crafting the finest of Gretsch’s finest—from fashioning bodies, necks and fingerboards to finishing and detailing, and from electronics and hardware installation to final assembly, setup and inspection.