Once a year, the National Association of Music Merchants (NAMM) turns the spotlight on some of the most creative and engaging ads that feature music instruments and music making. The 2013 winners of the NAMM Excellence Award for Music in Advertising are Goodby, Silverstein & Partners for their Chevy Sonic ad, titled “Let’s Do This/Needing-Getting/OK Go.” The ad features members of the band OK Go driving a car rigged to play music with a little help from hundreds of guitars, pianos, and percussion instruments positioned along the driving course. Gretsch pitched in 148 black Gretsch G5105 Electromatic CVT III guitars and 140 red Gretsch G5103 Electromatic CVT III guitars to the video, as well as 67 Gretsch G5222 Electromatic Compact amps. The presentation made at the 2013 NAMM Show held at the Anaheim Convention Center took place in front of 4,000 music-industry leaders at a breakfast session on the final morning of the four-day event. A. Eicoff & Company with UnitedHealthcare / AARP ad titled “Playing for Keeps” and Wieden & Kennedy’s “Music Teacher” for Target took home the days other top honors.
Yesterday, we officially announced the new Gretsch Roots Collection. For a closer look at some of these new instruments, we recommend this video clip from the 2012 NAMM show when Greg Koch sat down with Gretsch's Mike Lewis to discuss the line. Watch and enjoy below:
Cousin Harley's Paul Pigat and guests help rock the stage at the 2012 Gretsch Showcase. Watch a few clips shot by fans ...
Check out some photos from the 2012 Gretsch Showcase at the NAMM show in Anaheim, Calif.
Gretsch-yielding sisters Nik & Sam entertain the crowd at the 2o12 Gretsch Showcase. Watch this footage below as they perform "Boohoo." Nik is rocking the NEW Gretsch G5022CE Rancher Jumbo Cutaway Electric guitar.
Australian musician Joe Robinson is a tour de force on stage at the Gretsch Showcase at NAMM 2012. Look out for his latest album, Let Me Introduce You, coming out today.